For established B2B technology and IT services firms
Your pipeline looks healthy, but the forecast keeps missing. Aldrevin finds where revenue leaks between lead and close, and aligns sales and marketing so your number becomes one you can plan around.
30 minutes. No pitch deck.
THE PATTERN
Mark the ones that describe your company today.
Your CRM says the quarter is covered, then deals slip, stall or quietly disappear. Nobody can tell you exactly where they went, so you walk into the next board meeting explaining a gap you can't diagnose.
Both teams are busy, and both have numbers that prove their point. You're funding both sides and refereeing the argument, while the revenue that should come from all that activity falls between them.
You built a sales team so you could step back, yet the big ones still need you to close. If you stepped out of sales for 90 days, you're not sure what would happen to the number.
0 of 3 marked Mark any that apply.
Talk it throughAt IBM, including eight in sales leadership
Annual team quota attained, two years running
Largest single IT services deal closed
Sellers and managers led
Who we work with
A fit
We work with CEOs of established B2B technology and IT services firms with a proven offering, an existing sales team, and revenue falling short of plan. You already have a marketing function, a CRM and customers who value what you deliver, and there's a gap between plan and actual you can name but can't yet explain. You want growth you can count on from the team you already have, before you decide whether to hire a full time CRO.
Not a fit
We're not the right call if you want outsourced cold calling, appointment setting or lead generation, or if you're still proving your offering. And if you want hourly advice with no one accountable for putting it in place, we'll tell you so on the first call.
FREE CEO SELF ASSESSMENT
When the forecast misses, it is hard to know which part of the revenue engine needs attention first.
The Revenue Leakage Risk Wheel asks you to rate 25 symptoms across eight areas, from demand and qualification to forecasting, coaching and close. In about 10 minutes, you’ll see which areas are above the action line, your highest risk symptoms, and the fixes they point to.
Your results appear on screen, and a copy arrives by email.
Free. No sales call unless you ask for one.
What working together looks like
Three engagements under one method, the Revenue Engine Reset™. You commit to one step at a time. The Inspection and the Repair each have a fixed scope and a fixed fee; Cadence is ongoing.
01 / DIAGNOSE
3 weeks · fixed fee
We examine your people, process, pipeline data and execution from first touch to closed business.
YOU GET
A Revenue Leakage Map, a ranked list of what to fix first and a 6 month roadmap.
02 / ALIGN AND BUILD
6 months · fixed monthly fee
We put shared definitions, deal reviews and manager coaching in place, then install the highest priority fixes from the Inspection.
YOU GET
Shared definitions and deal reviews in place, with conversion and forecast quality measured against your Inspection baseline.
03 / EXECUTE AND LEAD
Ongoing
We run the weekly operating cadence alongside your sales leader and coach managers and sellers on your live pipeline.
YOU GET
Senior revenue leadership in your operating rhythm for as long as it's useful, and your time back from day to day selling.
our method
The cause is not always where leaders first look.
The Aldrevin Revenue Engine Reset is the method behind all three engagements: Inspection, Repair and Cadence. It treats revenue as one system, running from marketing through qualification, pipeline and forecast to close. Before recommending a fix, we examine deal quality, team execution, handoffs and management cadence, so you spend on more reps, new tools or a bigger marketing budget only when the evidence supports it.
It works because the whole revenue number finally has one owner, and that owner stays in the room while the fixes take hold. The method comes from 25 years at IBM, including eight in sales leadership, closing IT services engagements of up to $120M at DXC, and building a complete US go to market model at Pragma that connected tools, people and process. You don't get a framework and a report. You get an operator who has carried a number, working alongside your team and measured on what changes in your pipeline.
Recommendations
Dave Walker
Global Business Development Executive, IBM (retired)
Gloria Chu
Former IBM sales rep who reported to Dan
For established B2B technology and IT services firms
Every quarter the gap stays open, it gets harder to explain and more expensive to close. Start with a 30 minute conversation with no pitch deck. You'll leave with an initial view of where a closer look could help. The diagnosis itself happens in the paid Revenue Engine Inspection.
30 minutes · No pitch deck · An initial view
Or email [email protected]